Description: Word-of-Mouth in Contemporary Hollywood (Routledge Studies in Media and Cultural Industries) [Hardcover] Hewitt, Simon Product Overview Word-of-Mouth in Contemporary Hollywood provides a unique insight into the potential for online communication to enable audiences to exert a greater impact on film industrial practices than ever before. In an overarching analysis of contemporary Hollywood film financing, marketing, distribution, and exhibition practices, Simon Hewitt recontextualises word-of-mouth in light of social media and examines the growing impact of audience participation.Using a ‘Bourdieuconomic’ approach, he applies qualitative research methods to better understand the contemporary Hollywood film audience, the contemporary Hollywood film industry, and the mechanisms that connect the two. The book explores new film financing mechanisms that incorporate fans into the packages used to secure production funds. It assesses the role of ‘Grassroots Intermediaries’ in contemporary film marketing campaigns. It critiques ‘democratic’ crowdsourced methods of film distribution, and finally, it considers the possible future of Hollywood film exhibition.By helping to bridge the gap between the gift economy and commodity culture, this book will appeal to students and scholars of media industry studies, media finance and economics, fan and audience studies, film studies, film history, and media marketing. Read more Details Publisher : Routledge; 1st edition (July 26, 2023) Language : English Hardcover : 228 pages ISBN-10 : 103235304X ISBN-13 : 43 Item Weight : 1.05 pounds Dimensions : 6.14 x 0.71 x 9.21 inches Best Sellers Rank: #9,980,045 in Books (See Top 100 in Books) #3,013 in Media & Communications Industry (Books) #3,996 in Sports & Entertainment Industry (Books) #4,000 in Video Reference (Books) #3,013 in Media & Communications Industry (Books) #3,996 in Sports & Entertainment Industry (Books) We have been selling used books since 2012, and we've learned that the most important thing is doing good business. Honesty is our policy. Free Shipping We ship worldwide. We have multiple warehouses around the world, so please note the extended handling time on certain listings.
Price: 169.37 USD
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ISBN: 103235304X
ISBN10: 103235304X
ISBN13: 9781032353043
EAN: 9781032353043
MPN: does not apply
Brand: NA
GTIN: 09781032353043
Publisher: Routledge
Book Title: Word-Of-Mouth in Contemporary Hollywood
Number of Pages: 224 Pages
Language: English
Illustrator: Yes
Author: Simon Hewitt
Format: Hardcover
