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Winning in Service Markets: Success through People, Technology and Strategy

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Winning in Service Markets: Success through People, Technology and Strategy

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Book Title: Winning in Service Markets: Success Through People, Technology and Strategy

Author: Jochen Wirtz

Format: Hardcover

Language: English

Topic: Industries / Service, Marketing / General, Customer Relations, International / Marketing

Publisher: WORLD Scientific Publishing Co., Inc.

Publication Year: 2016

Genre: Business & Economics

Item Weight: 0 Oz

Number of Pages: 500 Pages

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