Description: Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Price: 40.81 GBP
Location: Gloucester
End Time: 2025-01-29T19:45:02.000Z
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EAN: 9781944659059
UPC: 9781944659059
ISBN: 9781944659059
MPN: N/A
Book Title: Winning in Service Markets: Success Through People
Item Height: 2.3 cm
Item Length: 22.9 cm
Item Weight: 0.8 kg
Item Width: 15 cm
Publisher: World Industries Scientific Publishing Co INC International Concepts (USA)
Subject: Marketing
Publication Year: 2016
Number of Pages: 704 Pages
Publication Name: Winning in Service Markets: Success Through People, Technology and Strategy
Language: English
Type: Textbook
Author: Jochen Wirtz
Format: Paperback
