Wine Markets: Genres and Identities by Michael T. Hannan Paperback Book

Description: Wine Markets by Michael T. Hannan, Giacomo Negro, Susan Olzak Drawing on a decade of fieldwork in Italy and France as well as interviews with critics and data analysis, this book provides an unprecedented sociological account of the dynamics of wine markets. It shows how the concepts of genre and collective identity explain producers choices, whether they are selling traditional or nonconventional wines. FORMAT Paperback CONDITION Brand New Publisher Description The world of wine encompasses endless variety. Consumers want to understand what makes one bottle of wine different from another; vintners need to know how to communicate what makes their product distinctive. Drawing on a decade of fieldwork in Italy and France as well as interviews with critics and analysis of market data, Giacomo Negro, Michael T. Hannan, and Susan Olzak provide an unprecedented sociological account of the dynamics of wine markets. They demonstrate how the concepts of genre and collective identity illuminate producers choices, whether they are selling traditional or nonconventional wines.Winemakers face a fundamental choice: produce an existing style and develop an identity as a proponent of tradition or embrace foreign, new, or emerging categories and be seen as an innovator. To explain this dilemma, Negro, Hannan, and Olzak develop the notion of wine genres, or shared understandings among producers and the public. Genres emerge through the social structure of production, including factors such as group solidarity, social cohesion, and collective action, and become key reference points for critics and consumers. Wine Markets features case studies of the creation of a modern wine genre and a countermovement against modernism in Piedmont, the failure of producers of Brunello di Montalcino in Tuscany to define a clear collective identity, and the emergence of the biodynamic wine movement in Alsace. This book not only offers keen sociological insight into the wine world but also sheds new light on the logic of markets and organizations more broadly. Author Biography Giacomo Negro is professor of organization and management and professor of sociology (by courtesy) at Emory Universitys Goizueta Business School. He is a coauthor of Concepts and Categories: Foundations for Sociological and Cultural Analysis (Columbia, 2019) with Hannan, among others.Michael T. Hannan is the StrataCom Professor of Management emeritus in the Stanford University Graduate School of Business and professor emeritus of sociology at Stanford University.Susan Olzak is professor emerita of sociology at Stanford University. Table of Contents PrefaceAcknowledgments1. Genres and Market Identities2. Barolo and Barbaresco3.The Barolo Wars4. Mobilization of Collective Market Identities5. Genre Spanning, Ambiguity, and Valuation6. Brunello di Montalcino7. Tradition, Modernity, and the Scandal8. Alsace9. Biodynamic and Organic Winemaking10. Why Biodynamics? Category Signals and Audience Response11. Community Structure, Social Movements, and Market Identities12. CodaAppendix: Data SourcesNotesBibliographyIndex Review Using rich case studies of wine regions, Wine Markets demonstrates how collective identities emerge among producers. With its interesting mixture of detailed field data, historical knowledge, interesting anecdotes, and sociological ideas, I see this becoming a classic in economic sociology. -- Jerker Denrell, Warwick Business SchoolA rich descriptive analysis of the emergence and evolution of new genres of wine in various regions across Italy and France... the book not only offers an engaging foray into the modern history of European wine but also provides significant theoretical insights to several research areas in both organization theory and strategy. * Administrative Science Quarterly *At the end of the day, Wine Markets is a creditable culmination of a decade and a half of what was, I imagine, a delicious and rewarding research program. * Social Forces * Review Quote Using rich case studies of wine regions, Wine Markets demonstrates how collective identities emerge among producers. With its interesting mixture of detailed field data, historical knowledge, interesting anecdotes, and sociological ideas, I see this becoming a classic in economic sociology. Details ISBN0231203713 Author Susan Olzak Publisher Columbia University Press Year 2022 ISBN-10 0231203713 ISBN-13 9780231203715 Format Paperback Imprint Columbia University Press Place of Publication New York Country of Publication United States Illustrations 40 b&w illustrations NZ Release Date 2022-02-01 US Release Date 2022-02-01 Pages 280 Publication Date 2022-02-01 UK Release Date 2022-02-01 Subtitle Genres and Identities DEWEY 338.476632 Audience Professional & Vocational AU Release Date 2022-01-31 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:135230895;

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