Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand...

Description: Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs by Darroch, J. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less

Price: 16.08 USD

Location: Aurora, Illinois

End Time: 2024-12-13T22:18:16.000Z

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Binding: Hardcover

Weight: 1 lbs

Product Group: Book

IsTextBook: No

Number of Pages: Xxii, 231 Pages

Publication Name: Why Marketing to Women Doesn't Work : Using Market Segmentation to Understand Consumer Needs

Language: English

Publisher: Palgrave Macmillan The Limited

Publication Year: 2014

Subject: Leadership, Marketing / General, Strategic Planning

Item Height: 0.8 in

Item Weight: 149.5 Oz

Type: Textbook

Item Length: 8.6 in

Subject Area: Business & Economics

Author: Jenny Darroch

Item Width: 5.8 in

Format: Hardcover