Why Fonts Matter by Sarah Hyndman (English) Paperback Book

Description: Why Fonts Matter by Sarah Hyndman Graphic designer Sarah Hyndman specializes in exploring how fonts influence us as type consumers; Why Fonts Matter synthesizes Hyndmans 20 years of experience as graphic designer with her typographic research and the findings of experimental psychologists and neuroscientists. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Take a look at the experiences and associations typeface evokes. Fonts have different personalities that can create trust or mistrust, give you confidence, make things seem easier to do or make a product taste better. Understand the science behind how fonts influence what you read. Theyre hidden in plain sight, they trigger memories, associations and multi-sensory experiences in your imagination. You may not believe it, but fonts can change the meanings of words right before your very eyes, alter the taste of your food, evoke emotional responses and reveal their users personalities. Graphic designer Sarah Hyndman specializes in exploring how fonts influence us as type consumers; Why Fonts Matter synthesizes Hyndmans 20 years of experience as graphic designer with her typographic research and the findings of experimental psychologists and neuroscientists. Author Biography Sarah Hyndman is a public speaker, educator and founder of Type Tasting, a platform that changes the way audiences think and talk about typography. She is also a graphic designer who explores multisensory typography. Hyndmans research into typefaces as cultural codes has been co-published with Professor Charles Spence of the University of Oxford. She quantifies how audiences respond to typefaces through live experiments, surveys and interviews. Her research is self-initiated, self-funded and her goal is to show how typography can create positive change in the world. Author Comments "...typefaces communicate nonverbal information just like clothes, your tone of voice or the soundtrack in a movie." Details ISBN1584236310 Author Sarah Hyndman Short Title WHY FONTS MATTER Pages 144 Publisher Gingko Press Language English ISBN-10 1584236310 ISBN-13 9781584236313 Media Book Format Paperback DEWEY 686.224 Year 2016 Publication Date 2016-05-01 Imprint Gingko Press Illustrations Illustrations, unspecified Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:97908553;

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