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Value of Luxury : An Emerging Perspective, Hardcover by Stepien, Beata, Like ...

Description: Value of Luxury : An Emerging Perspective, Hardcover by Stepien, Beata, ISBN 3030512177, ISBN-13 9783030512170, Like New Used, Free P&P in the UK

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.


Price: 151.68 GBP

Location: Castle Donington

End Time: 2024-11-28T04:11:03.000Z

Shipping Cost: 20.41 GBP

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Value of Luxury : An Emerging Perspective, Hardcover by Stepien, Beata, Like ...

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Book Title: Value of Luxury : An Emerging Perspective

Item Height: 210 mm

Item Width: 148 mm

Series: Palgrave Advances in Luxury

Author: Beata Stepien

Publication Name: The Value of Luxury: an Emerging Perspective

Format: Hardcover

Language: English

Publisher: Springer Nature Switzerland A&G

Subject: Marketing, Business

Publication Year: 2020

Type: Textbook

Item Weight: 724 g

Number of Pages: 431 Pages

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