Description: Value of Luxury : An Emerging Perspective, Hardcover by Stepien, Beata, ISBN 3030512177, ISBN-13 9783030512170, Like New Used, Free P&P in the UK
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.
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End Time: 2024-11-28T04:11:03.000Z
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Book Title: Value of Luxury : An Emerging Perspective
Item Height: 210 mm
Item Width: 148 mm
Series: Palgrave Advances in Luxury
Author: Beata Stepien
Publication Name: The Value of Luxury: an Emerging Perspective
Format: Hardcover
Language: English
Publisher: Springer Nature Switzerland A&G
Subject: Marketing, Business
Publication Year: 2020
Type: Textbook
Item Weight: 724 g
Number of Pages: 431 Pages
