Description: Understanding Service Consumers, Paperback by Wirtz, Jochen, ISBN 1944659099, ISBN-13 9781944659097, Brand New, Free shipping in the US In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
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Publisher: World Industries Scientific Publishing Co Pte LTD
Book Title: Understanding Service Consumers
Topic: Industries / Service, Customer Relations, Consumer Behavior
Publication Year: 2017
Language: English
Genre: Business & Economics
Author: Jochen Wirtz
Format: Trade Paperback
