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Book Title: Understanding Consumer Decision Making: The Means-end Approach To
Publication Date: 2001-05-01
Pages: 466
Number of Pages: 466 Pages
Language: English
Publication Name: Understanding Consumer Decision Making : The Means-End Approach to Marketing and Advertising Strategy
Publisher: Taylor & Francis Group
Item Height: 1.7 in
Publication Year: 2001
Subject: Marketing / General, Consumer Behavior, General
Type: Textbook
Item Weight: 36.1 Oz
Item Length: 9.3 in
Subject Area: Business & Economics, Psychology
Author: Jerry C. Olson
Item Width: 6.5 in
Format: Hardcover