Description: Understanding Consumer Choice, Hardcover by Foxall, Gordon R., ISBN 1403914923, ISBN-13 9781403914927, Like New Used, Free shipping in the US Championing the role of behavior analysis in explaining consumer behavior, Foxall (Cardiff U. Business School, UK) presents a model of consumer behavior analysis and analyzes the empirical data generated in the course of evaluating the model. The model, incorporating insights from attitude theory and research in the cognitive tradition, emphasizes environmental influences that predicting consumer choice, as well as the possibility of employing intentionalistic language (of cognitive psychology) in explaining why choices are maintained. Annotation ©2005 Book News, Inc., Portland, OR ()
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Book Title: Understanding Consumer Choice
Number of Pages: Xvi, 262 Pages
Publication Name: Understanding Consumer Choice
Language: English
Publisher: Palgrave Macmillan The Limited
Item Height: 0.8 in
Subject: Marketing / General, Consumer Behavior
Publication Year: 2005
Item Weight: 17.8 Oz
Type: Textbook
Item Length: 8.5 in
Subject Area: Business & Economics
Author: Gordon Foxall, Gordon R. Foxall
Item Width: 5.5 in
Format: Hardcover
