Description: Ultimate Guide to Pay-Per-Click Advertising, Paperback by Stokes, Richard; Marshall, Perry (FRW), ISBN 1599185342, ISBN-13 9781599185347, Brand New, Free shipping in the US 80 percent of Google's paid search revenue is generated by just one percent of their advertisers. Building on his knowledge of the Google AdWords algorithm, Stokes provides a number of ideas he has both successfully used himself and currently advises corporations on implementation. Th covers a range of topics, including clickthrough rates, the Cost-Per-Click formula, Search Engine Optimization campaigns, quality scores, keyword matching, ad groups, shopping and searching habits of potential customers, producing "killer ad copy," the art and science of setting bids, and landing page design. This new edition addresses past reader questions and brings the information up-to-date. Annotation ©2014 Ringgold, Inc., Portland, OR ()
Price: 20.42 USD
Location: Jessup, Maryland
End Time: 2025-01-05T08:47:43.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Return policy details:
Edition: 2
Book Title: Ultimate Guide to Pay-Per-Click Advertising
Number of Pages: 292 Pages
Language: English
Publisher: Entrepreneur Media INC International Concepts/Entrepreneur Press
Item Height: 0.7 in
Topic: E-Commerce / Auctions & Small Business, E-Commerce / Internet Marketing, Advertising & Promotion
Publication Year: 2014
Genre: Business & Economics
Item Weight: 21 Oz
Item Length: 10 in
Author: Richard Stokes
Item Width: 8 in
Book Series: Ultimate Ser.
Format: Trade Paperback
