Description: Product detailsFormat:PaperbackLanguage of text:EnglishIsbn-13:9781599185347, 978-1599185347Author:Richard StokesPublisher:Entrepreneur PressSeries:UltimateImprint:Entrepreneur PressPublication date:2014-04-03Pages:240Product dimensions:203mm (w) x 253mm (h) x 17mm (d)OverviewMillions compete for exposure on Google and Bing but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong and provide solutions to fix it. Using proven strategies from today's search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts. Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. Bing now accounts for 30 percent of all U.S. searches. Finally, "search extensions" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more
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Country/Region of Manufacture: United States
Topic: N/A
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Country: N/A
Title: Ultimate Guide to Pay-Per-Click Advertising
Imprint: Entrepreneur Press
Subjects: N/A
Publication Country: US
ISBN-10: N/A
Edition: N/A
Pagination: 240
Width: 203mm
Height: 253mm
Depth: 17mm
Weight: 640g
City: N/A
Era: N/A
Features: N/A
Item Height: 254 mm
Item Width: 203 mm
Series: Ultimate Series
Author: Richard Stokes
Publication Name: Ultimate Guide to Pay-Per-Click Advertising
Format: Paperback
Language: English
Publisher: Entrepreneur Press
Subject: Computer Science, Marketing, Business
Publication Year: 2014
Type: Textbook
Item Weight: 595 g
Number of Pages: 240 Pages
