Description: Turkish Multinationals : Market Entry and Post-Acquisition Strategy, Hardcover by Ayden, Yuksel; Demirbag, Mehmet; Tatoglu, Ekrem, ISBN 3319572938, ISBN-13 9783319572932, Like New Used, Free shipping in the US
This book explores the internationalization of Turkish multinationals by examining a set of firms from various industries and providing eleven detailed case studies. The authors aim to discover the reasons behind the drive for internationalization within the firms, and how their internationalization processes work. By focusing on a medium-sized emerging country, which is strategically located at the intersection of European, Asian and African markets, Turkish Multinationals provide a significant contribution to research on multinational firms in emerging countries. Topics discussed include: strategic motives for and drivers of internationalization at multiple levels (firm, industry and institutional); the location, ownership and entry modes of multinational firms; and their market entry and post-acquisition strategies, which are critical to the evolution of the internationalization process. This innovativ will offer an alternative perspective to current debate on emerging markets, and will be of great interest to both academics of global strategy and international business, and policy-makers.
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Book Title: Turkish Multinationals : Market Entry and Post-Acquisition Strategy
Number of Pages: Xiii, 244 Pages
Language: English
Publisher: Springer International Publishing A&G
Publication Year: 2017
Topic: Leadership, Globalization, Economic Conditions, Development / Economic Development, International / General, Public Policy / Economic Policy, Strategic Planning
Illustrator: Yes
Genre: Political Science, Business & Economics
Item Weight: 155.2 Oz
Author: Yuksel Ayden, Mehmet Demirbag, Ekrem Tatoglu
Item Length: 8.3 in
Book Series: Palgrave Studies of Internationalization in Emerging Markets Ser.
Item Width: 5.8 in
Format: Hardcover
