Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap by M

Description: Trustworthy by Margot Bloomstein Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description In todays economy, marketers need a new strategy to earn trust, act with transparency, and help consumers and citizens make confident decisions. But undermining confidence is cynicism: it erodes trust in the media, government, public institutions, and consumer brands. To regain the trust of consumers and citizens, marketers talk about empathy and authenticity. But how do you get beyond those buzzwords? Give more control to your audience—and theyll put more trust in you.It might be a scary proposition, but trading control for confidence fuels a surprising range of high-performing organizations. Airbnb, Zoom, the FBI, TED, the United Kingdom Government Digital Service, The New York Times, Americas Test Kitchen, local election commissions, and other organizations have all embraced strategies of content and design that transform their audiences into empowered decision-makers. Smart organizations teach their audiences to evaluate product options, engage in continuous self-education, and make more informed choices.Examining what works among these teams of all stripes and sizes, content strategy expert Margot Bloomstein casts a broad net to capture the experiences of copywriters, designers, creative directors, and CMOs—people who work to build trust through imagery, editorial style, storytelling, and retail design.In an actionable framework focused on voice, volume, and vulnerability, this book will teach you how to employ concrete tactics to help your brand regain trust, respect, and customer loyalty. Lead your organization and audience from cynicism toward something far more productive: hope. Author Biography Margot Bloomstein is one of the leading voices in the content strategy industry. Shes the author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project and the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. For more than twenty years, Bloomstein has led workshops, keynoted conferences, and advised marketing teams around the world. She developed the popular message architecture-driven approach to content strategy and created BrandSort, a tool embraced by consultancies to help their clients clarify their communication goals. Bloomstein shaped the communication of corporate social responsibility at Timberland, crisis response at Harvard University, and cultural tourism in the state of Nevada. Her clients also include the American Montessori Society, Fidelity, Lovehoney, Scholastic, Sallie Mae, Pitney Bowes, and the Rhode Island School of Design. A participant in the inaugural Content Strategy Consortium and featured speaker at SXSW, Margot Bloomstein keynoted World Interaction Design Day, Content Strategy Forum Frankfurt, and OmnichannelX. She advises Women Talk Design, a platform for speakers in design, and teaches in the graduate program at FH Joanneum University in Graz, Austria. She brings her trademark blend of insight and encouragement to guest lecture in business, design, and humanities programs, sparking students to embrace a more thoughtful vision of their role in the broader industry. Details ISBN 1989603920 ISBN-13 9781989603925 Title Trustworthy Author Margot Bloomstein Format Hardcover Year 2021 Pages 272 Publisher Page Two Books, Inc. GE_Item_ID:135150925; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 34.08 USD

Location: Calgary, Alberta

End Time: 2024-12-27T07:01:57.000Z

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Restocking Fee: No

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

ISBN-13: 9781989603925

Type: NA

Publication Name: NA

Book Title: Trustworthy : How the Smartest Brands Beat Cynicism and Bridge the Trust Gap

Number of Pages: 272 Pages

Language: English

Publisher: Page Two Books, Inc.

Publication Year: 2021

Topic: Marketing / General, Personal Success, Industries / Media & Communications, Commerce

Item Height: 1.1 in

Genre: Business & Economics

Item Weight: 17.3 Oz

Author: Margot Bloomstein

Item Length: 8.5 in

Item Width: 5.5 in

Format: Hardcover