THE Seven Dimensions of Branding: Brand Building from the African Perspective by

Description: THE Seven Dimensions of Branding by MUYIWA KAYODE Building brands in emerging markets is akin to navigating a minefield. One misstep and the entire enterprise may blow up in your face with your brand consigned to the grave yard of marketing casualties! How is branding in an emerging economy different from the same exercise in a mature economy? What are the peculiar challenges brand managers face when they find themselves in socially complex and rapidly changing emerging markets? The Seven Dimensions of Branding articulates the fundamental elements of the branding process, with specific reference to Africas largest emerging market, Nigeria. Drawing on the authors more than two decades of helping local and international brands, the book gives you an insight into the peculiar challenges of creating and building successful brands in Africa and explains why global brands are not emerging from this vibrant continent. The Seven Dimensions shows how the universal principles of branding may be successfully applied in emerging economies. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Building brands in emerging markets is akin to navigating a minefield. One misstep and the entire enterprise may blow up in your face with your brand consigned to the grave yard of marketing casualties! How is branding in an emerging economy different from the same exercise in a mature economy? What are the peculiar challenges brand managers face when they find themselves in socially complex and rapidly changing emerging markets? The Seven Dimensions of Branding articulates the fundamental elements of the branding process, with specific reference to Africas largest emerging market, Nigeria. Drawing on the authors more than two decades of helping local and international brands, the book gives you an insight into the peculiar challenges of creating and building successful brands in Africa and explains why global brands are not emerging from this vibrant continent. The Seven Dimensions shows how the universal principles of branding may be successfully applied in emerging economies. Details ISBN1463434294 Short Title 7 DIMENSIONS OF BRANDING Pages 124 Language English ISBN-10 1463434294 ISBN-13 9781463434298 Media Book Format Paperback Year 2011 Subtitle Brand Building from the African Perspective Country of Publication United States Illustrations black & white illustrations Publication Date 2011-08-29 Place of Publication Bloomington Imprint AuthorHouse UK Release Date 2011-08-29 AU Release Date 2011-08-29 NZ Release Date 2011-08-29 US Release Date 2011-08-29 Translator Anna Ziajka Stanton Edited by David Pedersen Birth 1945 Affiliation Georgia Institute of Technology Position Kranzberg Professor Qualifications SJ Author MUYIWA KAYODE Publisher AuthorHouse Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:84409845;

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