The Results Obsession: Roi-Focused Digital Strategies To Transform Your Mar...

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:The Results Obsession: Roi-Focused Digital Strategies To Transform Your MarketingISBN13:9780578686868ISBN10:0578686864Author:Marchetti, Karen J. (Author)Description:If You're Looking To Boost Your Results From Every Digital Marketing Effort, This Book Gives You A Step-By-Step Roadmap You'll Focus Your Efforts On The Elements That Have The Biggest Impact On Results And Emphasize The Digital Marketing Channels With The Highest Roi: Your Website, Search Engine Optimization (Seo), Email, And Pay-Per-Click (Ppc) Advertising You'll Start By Correctly Diagnosing Your Progress From Traffic To Leads To Sales - So You'll Know Exactly How To Improve Results You'll Understand What To Review In Google Analytics (With Step-By-Step Instructions) And You'll Learn The Marketing Metrics To Evaluate Every Marketing Effort (With Easy-To-Follow Formulas Included) You'll Have Winning Formulas To Make Every Element Of Your Copy Really Sell And You'll Learn To Strategically Craft Offers For A Big Change In Results You'll Also Discover Easy Ways To Test Your Way To Success, So Your Marketing Becomes More Effective With Every Effort Finally, If You Rely On Outside Resources, You'll Learn How To Evaluate Every Marketing Proposal To Choose Better Partners And Solutions Results Are The Key In Marketing Does It Matter If The Artwork Was Stunning, Or You Thought The Copy Was Amazing, If The Effort Didn't Bring In Leads Or Sales? When You Focus On Results From Every Effort, You'll Find Ways To Make Every Effort More Successful This Is The Definitive Handbook On Digital Marketing For Small Businesses It Serves As Your Expert Consultant To Help Get Maximum Return On Every Marketing Dollar, And Hire The Right Marketing Specialists Why Wing It? With A Book Like This, You'll Never Have To The Results Obsession Walks You Through Clear, Specific, Detailed Steps For Diagnosing Problems, Driving Leads And Sales, Website Navigation And Content, Seo, Online Ads, Email, Testing, Measuring, And Staffing -- All Focused On The Specific Needs Of Small Businesses The Emphasis On Traffic, Leads, And Sales, And How To Analyze These Metrics Will Surely Prove Helpful To Readers So Many Marketers Execute Campaigns Without Properly Analyzing The Results This Book Gives You An Understanding Of What Kpis Need The Most Focus Written And Formatted In A Reader-Friendly Style, With Lots Of Bullet Points, Short Paragraphs, And White Space To Make It Easy To Get Through, And Easy To Find What You're Looking For Karen J Marchetti Brings 30+ Years Of Internet Marketing And Direct Marketing Planning, Testing, And Creative Expertise For Leaders Worldwide Her Strategies Have: Doubled Client Sales, Boosted Online Leads By 67%, Driven 60% Response To A Survey By C-Level Executives, Increased Email Click-Through By 200%, And Generated A 22% Opt-In Rate She Has Taught Internet Marketing And Direct Marketing At San Diego State University, University Of San Diego, Uc San Diego, Csu Long Beach, And The University Of San Francisco Marchetti Is A Google Ads Qualified Search Consultant And A Google Analytics Certified Consultant Binding:Paperback, PaperbackPublisher:R. R. BowkerPublication Date:2020-07-01Weight:1.25 lbsDimensions:0.86'' H x 9.02'' L x 5.98'' WNumber of Pages:388Language:English

Price: 26 USD

Location: USA

End Time: 2024-09-03T17:24:08.000Z

Shipping Cost: 0 USD