Description: Excel as a product manager with the keys to successful product management in traditional, hierarchical organizations as well as in newer horizontal, team-driven, decision-making structures. Provides checklists, profiles, and real-world cases that reveal how to-- Develop strategic and annual plans-- Evaluate product portfolios-- Propose and develop successful new products-- Price products and services for maximum profit-- Produce the best marketing and communications plans-- Organize product management teams that meet and exceed their objectives
Price: 13.95 USD
Location: Plano, Texas
End Time: 2025-01-17T04:44:38.000Z
Shipping Cost: 5.38 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Book Title: Product Manager's Handbook : the Complete Product Management Resource
Number of Pages: 288 Pages
Language: English
Publisher: McGraw-Hill/Contemporary
Publication Year: 1995
Topic: Marketing / General, Management
Item Height: 1.1 in
Illustrator: Yes
Genre: Business & Economics
Item Weight: 22.1 Oz
Item Length: 9 in
Author: Linda Gorchels
Item Width: 6 in
Format: Trade Paperback
