The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from

Description: The Power of Customer Misbehavior by M. Fisher, M. Abbott Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth. Publisher Description To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth. Author Biography Michael T. Fisher is a co-founding partner in the growth and scalability advisory firm AKF Partners. He was the former Chief Technology Officer of Quigo (acquired by AOL) and served as Vice President of Engineering & Architecture for PayPal. Michael received a PhD and MBA from Case Western Reserve University, an MS in Information Systems from Hawaii Pacific University and a BS in Computer Science from the United States Military Academy at West Point. Martin L. Abbott is a cofounding partner of the growth and scalability advisory firm AKF Partners. He was formerly the COO of Quigo and was the SVP of Technology/CTO at eBay. Martin has a Doctorate in Management from Case Western Reserve University, an MS in Computer Engineering from the University of Florida, a BS in Computer Science from the United States Military Academy and is a graduate of the Harvard Business Schools Executive Education Program. Kalle Lyytinen is the Iris S. Wolsstein Professor of Information Systems at Case Western Reserve University in Cleveland and the Director of CWRUs Doctorate and PhD in Management programs. Kalle currently serves on the editorial boards of several leading information systems journals and has been a consultant to several Fortune 500 companies including Nokia, IBM, and Daimler. He has also consulted several research organizations including National Science Foundation, the British Research Council and EU Directorate XII. Details ISBN 1137348917 ISBN-13 9781137348913 Title The Power of Customer Misbehavior Author M. Fisher, M. Abbott Format Hardcover Year 2013 Pages 192 Publisher Palgrave Macmillan GE_Item_ID:140542833; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 61.73 USD

Location: Fairfield, Ohio

End Time: 2025-01-19T03:21:30.000Z

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Restocking Fee: No

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

ISBN-13: 9781137348913

Book Title: The Power of Customer Misbehavior

Number of Pages: VIII, 192 Pages

Language: English

Publication Name: Power of Customer Misbehavior : Drive Growth and Innovation by Learning from Your Customers

Publisher: Palgrave Macmillan The Limited

Item Height: 0.8 in

Publication Year: 2013

Subject: Business Communication / General, Customer Relations, Marketing / Research, E-Commerce / General (See Also Computers / Electronic Commerce)

Type: Textbook

Item Weight: 16 Oz

Subject Area: Business & Economics

Item Length: 8.5 in

Author: Michael Fisher, Kenneth A. Loparo, Kalle Lyytinen, Martin Abbott

Item Width: 5.8 in

Format: Hardcover