Description: The Power of Customer Misbehavior Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Drive Growth and Innovation by Learning from Your Customers Author(s): M. Fisher, M. Abbott, Kalle Lyytinen Format: Paperback Publisher: Palgrave Macmillan, United Kingdom Imprint: Palgrave Macmillan ISBN-13: 9781349467792, 978-1349467792 Synopsis To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
Price: 23.48 GBP
Location: Aldershot
End Time: 2025-01-21T11:45:50.000Z
Shipping Cost: 27.64 GBP
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Book Title: The Power of Customer Misbehavior
Number of Pages: 192 Pages
Publication Name: The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers
Language: English
Publisher: Palgrave Macmillan
Item Height: 216 mm
Subject: Economics, Marketing, Business
Publication Year: 2014
Type: Textbook
Item Weight: 268 g
Author: Kalle Lyytinen, M. Fisher, M. Abbott
Item Width: 140 mm
Format: Paperback
