The Imagination Machine: How to Spark New Ideas and Create Your Company's Future

Description: The Imagination Machine by Martin Reeves, Jack Fuller Estimated delivery 3-12 business days Format Paperback Condition Brand New Description A guide for mining the imagination to find powerful new ways to succeed.We need imagination now more than ever-to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organisations keep it alive and harness it in a systematic way?The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Groups Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life:The Seduction: How to open yourself up to surprisesThe Idea: How to generate new ideasThe Collision: How to rethink your idea based on real-world feedbackThe Epidemic: How to spread an evolving idea to othersThe New Ordinary: How to turn your novel idea into an accepted realityThe Encore: How to repeat the process-again and again.Imagination is one of the least understood but most crucial ingredients of success. Its what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation-especially during a crisis.The Imagination Machine is the guide you need to demystify and operationalise this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal. Author Biography Martin Reeves is a Senior Partner and Managing Director at BCG and a globally recognized thought leader in business. He is a coauthor of Your Strategy Needs a Strategy and has also written articles for Harvard Business Review, MIT Sloan Management Review, Strategy Science, Nature, and Science. He is Chairman of the BCG Henderson Institute, BCGs internal think tank, and has led numerous strategy assignments across industries, including consumer goods, high tech, industrial goods, healthcare, extractive industries, and financial services. His current research themes include strategy and AI, organizational stamina, business ecosystems, and a template for the new learning organization. Reeves holds a triple first-class MA in natural sciences from the University of Cambridge and an MBA from Cranfield School of Management. He also studied Japanese at Osaka University and biophysics at the University of Tokyo.Jack Fuller is a former Special Project Manager at the BCG Henderson Institute and the founder of Casati Health, a company that reimagines mental and physical health. He is the author of numerous business articles on topics including purpose, strategy games, transformation, play, and goal setting. He has also worked with a range of BCG clients, focusing on brand strategy, customer journey mapping, and innovation. Fuller has appeared on UK Channel 4s Sunday Brunch as a guest philosopher, on Australias Radio National Life Matters, and as a speaker at conferences on the humanities in Sweden, Italy, the United Kingdom, and Australia. He holds a degree in neuroscience from the University of Melbourne, where he contributed to research in Human Brain Mapping and Brain, Behavior and Evolution, as well as a masters degree and a doctorate, both in theology, from the University of Oxford, where he studied on a Rhodes Scholarship.You can find more about Martin Reeves and Jack Fuller on Twitter at twitter.com/MartinKReeves and twitter.com/jackmfuller. Details ISBN 1647820863 ISBN-13 9781647820862 Title The Imagination Machine Author Martin Reeves, Jack Fuller Format Paperback Year 2021 Pages 224 Publisher Harvard Business Review Press GE_Item_ID:132228141; About Us Grand Eagle Retail is the ideal place for all your shopping needs! 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End Time: 2024-12-12T04:33:28.000Z

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