Description: Title: The Imagination Machine: How to Spark New Ideas and Create Your Company's Future Author: Reeves, Martin Publisher: Harvard Business Review Press Binding: Paperback Pages: 224 Dimensions: 7.40h x 9.40w x 0.60d Product Weight: 1.37 lbs. Language: English ISBN: 9781647820862 A guide for mining the imagination to find powerful new ways to succeed.We need imagination now more than ever--to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way?The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprisesThe Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedbackThe Epidemic: How to spread an evolving idea to othersThe New Ordinary: How to turn your novel idea into an accepted realityThe Encore: How to repeat the process--again and again.Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation--especially during a crisis.The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal. Ships Fast From The USA! Authorized Dealer
Price: 38.99 USD
Location: Tennessee
End Time: 2025-01-21T21:49:08.000Z
Shipping Cost: 9.95 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Book Title: Imagination Machine : How to Spark New Ideas and Create Your Company's Future
Number of Pages: 224 Pages
Language: English
Publisher: Harvard Business Review Press
Publication Year: 2021
Topic: Decision-Making & Problem Solving, General, New Business Enterprises, Strategic Planning
Illustrator: Yes
Genre: Psychology, Business & Economics
Item Weight: 0 Oz
Item Length: 7.5 in
Author: Martin Reeves, Jack Fuller
Item Width: 9.5 in
Format: Trade Paperback
