Description: FREE SHIPPING UK WIDE The IDEATE Method by Daniel A. Cohen, Gregory Arthur Pool, Heidi M. Neck Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset. FORMAT Paperback LANGUAGE English CONDITION Brand New Author Biography Dan Cohen, PhD, is the John C. Whitaker Executive Director and Professor of Practice at theCenter for Entrepreneurship at Wake Forest University. Over the course of his career, he hastaught entrepreneurship and strategy at the undergraduate, graduate, and executive levels. Sincecoming to Wake Forest University in 2015, he has cofounded Startup Lab with Greg Pool andcompletely revamped all aspects of the Center for Entrepreneurship. Before joining the faculty atWake Forest, Cohen was on faculty at Cornell from 2007 to 2015, where he founded and directedeLab, Cornells entrepreneurship accelerator program hailed by Forbes magazine as a major driverof Cornells ascent to a #4 national ranking in entrepreneurship. In 2012, Cohen was awarded CornellsRobert N. Stern Memorial Award for Mentoring Excellence. His academic career began in2005 when he accepted a faculty appointment at The University of Iowas Tippie College of Business.While at The University of Iowa, Cohen earned accolades for teaching, advising, and mentoringexcellence. Cohen earned his PhD in management from Case Western Reserve University. Hestudies how nascent entrepreneurs develop a passion for entrepreneurship and how, and under whatconditions, they form an entrepreneurial identity. He also researches how entrepreneurs developkey capabilities, such as how to spot and develop valuable opportunities.Before his academic career, Cohen had a successful 15-year entrepreneurial career thatincluded founding, growing, and successfully exiting his startup in 2005. Greg Pool, JD, MBA, is a lifelong entrepreneur. He started businesses during college at the Universityof South Carolina Honors College and while attending Wake Forest University for lawschool and business school. Greg has founded and cofounded several businesses that he has exited,as well as leading turn-around and relaunch efforts. Greg was the entrepreneur-in-residence atWake Forest University before becoming director of Wake Forests startup accelerator, StartupLab, which he cofounded with Dan Cohen. Greg is now a member of the entrepreneurship facultyat Wake Forest, where he specializes in helping entrepreneurs create early value in their companies.In 2017, he was awarded the Russell D. and Elfriede Hobbs Faculty Award for Exceptional Supportof Entrepreneurship. Heidi M. Neck, PhD, is a Babson College professor and the Jeffry A. Timmons Professor ofEntrepreneurial Studies. She has taught entrepreneurship at the undergraduate, MBA, and executivelevels. She is the academic director of the Babson Academy, a dedicated unit within Babsonthat inspires change in the way universities, specifically their faculty and students, teach and learnentrepreneurship. The Babson Academy builds on Necks work starting the Babson Collaborative, aglobal institutional membership organization for colleges and universities seeking to increase theircapability and capacity in entrepreneurship education, and her leadership of Babsons Symposia forEntrepreneurship Educators (SEE), programs designed to inspire faculty from around the world toteach more experientially and entrepreneurially. Neck has directly trained more than 3,500 facultyaround the world in the art and craft of teaching entrepreneurship. An award-winning teacher, Neckhas been recognized for teaching excellence at Babson for undergraduate, graduate, and executive education.She has also been recognized by international organizations, the Academy of Management andUSASBE, for excellence in pedagogy and course design. In 2016, The Schulze Foundation awarded herEntrepreneurship Educator of the Year for pushing the frontier of entrepreneurship education in highereducation. She was again recognized as Entrepreneurship Educator of the Year in 2022 by the UnitedStates Association for Small Business and Entrepreneurship (USASBE) for her contributions that havesubstantively advanced how scholars think and approach entrepreneurship teaching and learning.Most recently, Neck was the recipient of the 2023 Karl Vesper Pioneer Award from the ExperientialClassroom at Notre Dame for her work to expand the reach and impact of entrepreneurship education.Her research interests include entrepreneurship education with a specific interest in building entrepreneurialmindsets. Neck is the lead author of Teaching Entrepreneurship: A Practice-Based Approach,Volumes 1 and 2 (Elgar), books written to help educators teach entrepreneurship in more experientialand engaging ways. Additionally, she has published 40+ book chapters, research monographs, andrefereed articles in such journals as Journal of Small Business Management, Entrepreneurship Theory &Practice, and Entrepreneurship Education & Pedagogy.Neck speaks and teaches internationally on cultivating the entrepreneurial mindset and espousing thepositive force of entrepreneurship as a societal change agent. She consults and trains organizations of allsizes on building entrepreneurial capacity. She is the cofounder of VentureBlocks, an education-technologycompany, and achieved a successful exit with FlowDog, a canine aquatic fitness and rehabilitation centerlocated just outside of Boston. She also served on the board of a 100% family-owned, seventh-generationland-management company in Louisiana, A. Wilberts & Sons. Heidi earned her PhD in StrategicManagement and Entrepreneurship from the University of Colorado at Boulder. She holds a BS inMarketing from Louisiana State University and an MBA from the University of Colorado, Boulder. Table of Contents PrefaceAcknowledgmentaAbout the AuthorsChapter 1: IntroductionChapter 2: IdentifyChapter 3: DiscoverChapter 4: EnhanceChapter 5: AnticipateChapter 6: TargetChapter 7: EvaluateChapter 8: IDEATE 50 MoreChapter 9: Choose One Big, Valuable, Impactful, Feasible, and Profitable IdeaNotes Details ISBN1544393245 Author Heidi M. Neck Pages 104 Publisher SAGE Publications Inc Year 2020 ISBN-10 1544393245 ISBN-13 9781544393247 Format Paperback Imprint SAGE Publications Inc Subtitle Identifying High-Potential Entrepreneurial Ideas Place of Publication Thousand Oaks Country of Publication United States DEWEY 658.4063 Short Title The IDEATE Method Language English UK Release Date 2020-05-01 Publication Date 2020-05-01 NZ Release Date 2020-05-01 US Release Date 2020-05-01 Birth 1923 Affiliation Head of the Department for the Execution of Judgments of the European Court of Human Rights, Strasbourg Position Senior Fellow in Robotic Surgery and Honorary Consultant Urologist Qualifications BM,BSc(Hons),MSc,BM MRCPCH,FAcadMEd,MRCPS(Glasg) Audience Tertiary & Higher Education AU Release Date 2020-04-30 We've got this At The Nile, if you're looking for it, we've got it. 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ISBN-13: 9781544393247
Book Title: The IDEATE Method
Item Height: 279 mm
Item Width: 215 mm
Author: Gregory Arthur Pool, Heidi M. Neck, Daniel A. Cohen
Publication Name: The Ideate Method: Identifying High-Potential Entrepreneurial Ideas
Format: Paperback
Language: English
Publisher: SAGE Publications INC International Concepts
Subject: Business
Publication Year: 2020
Type: Textbook
Item Weight: 260 g
Number of Pages: 104 Pages
