The Idea of Political Marketing by Nicholas O. O'Shaughnessy (English) Hardcover

Description: The Idea of Political Marketing by Nicholas O. O'Shaughnessy, Stephan C.M. Henneberg Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers.Political marketing is about the making and unmaking of governments in a democracy. Publisher Description OShaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers.Political marketing is about the making and unmaking of governments in a democracy. Despite its growing importance, the marketing academic profession has shown very little interest in the political ramificaitons of their discipline, while political scientists often come to political marketing with the view that it is cosmetic, if not trivial. OShaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics.As they show, elections are a persuasion task writ large, most especially with the demise of inherited class loyalties. Following elections, governments can employ marketing techniques to build support for their actions, while opposition parties can press the government and its supporters through similar marketing approaches. Of particular interest to scholars, researchers, and policy makers involved with politics, political communication, and the making of public policy. Author Biography NICHOLAS J. OSHAUGHNESSY is Professor of Marketing at the University of Keele. Previously he was University Lecturer at Cambridge University and was a Fellow of Hughes Hall. He is a Fellow of the Royal Society of Arts. Among his earlier publications is The Phenomenon of Political Marketing.STEPHAN C. M. HENNEBERG is a consultant with Mckinsey and Company. Dr. Henneberg organized several annual conferences on political marketing at Cambridge University and published on the topic. Details ISBN 0275975959 ISBN-13 9780275975951 Title The Idea of Political Marketing Author Nicholas O. OShaughnessy, Stephan C.M. Henneberg Format Hardcover Year 2002 Pages 280 Publisher Bloomsbury Publishing Plc GE_Item_ID:6977565; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 139.68 USD

Location: Fairfield, Ohio

End Time: 2024-12-28T03:08:08.000Z

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