The Guiding Purpose Strategy

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:The Guiding Purpose StrategyISBN13:9781912262380ISBN10:191226238XAuthor:Kramer, Markus (Author)Description:Purpose Is The Know-Why And In Today's Day And Age, Know-Why Is The New Know-How But Understanding, Articulating And Knowing Your Purpose Is More Than Just Possessing Knowledge It Represents The Intellectual Essence Of Your Raison D' Tre The Guiding Purpose Strategy Is A Stimulating Deep-Dive Into The Transformational Power Of Purpose Looking Through The Lens Of Contemporary Brand Management And Taking Inspiration From The Luxury Industry, Where Strategy And Meaning-Making Have Stood The Test Of Time, The Guiding Purpose Strategy Provokes Fresh Thinking, Illustrates Through Case Studies And Offers A Hands-On Tool To Start Your Very Own Path Towards Finding Your Inner Why Building On 20+ Years Of Experience Of Working With And For Some Of The Most Successful Brands Including Harley-Davidson And Aston Martin, Global Financial Services Firms, Governments, Charities And Startups Around The World, We Demonstrate How The Application Of The Gps Framework Can Help You Create Your Very Own Guiding Purpose Strategy Brands, Companies And People With Clarity Of Purpose Are Changing The World If You're Up For A Journey Of Discovery And Knowledge On Professional And Personal Growth, We Are Delighted To Welcome You On Board The Guiding Purpose Strategy Offers A Comprehensive Look At How Purpose Energizes And Focuses Strategy In A Turbulent World Kramer Brings Together Key Frameworks That Combine Principles And Practice Into Actionable Wisdom Prof Marc J Ventresca, Faculty Of Strategy And Innovation, University Of Oxfordgoing Beyond The Nuts And Bolts Of Traditional Marketing, This Book Explains Why And How Strong Brands Are Built From Within Michael Van Der Sande, Former Vp & Managing Director Harley-Davidson Europe & Former Chief Commercial Officer Aston Martinyou Can't Get Better Than A 'Been-There-Done-That' Global Expert Taking The Time To Reflect On His Experiences And Share His Wisdom Markus Is One Of The Best, And This Book Is A Must Read For Anyone Wanting To Know About The Future Of Brand Management Graeme Codrington, Futurist & Ceo, Tomorrowtoday Globalguidingpurposestrategy Binding:Paperback, PaperbackPublisher:Clink Street PublishingPublication Date:2017-11-30Weight:0.6 lbsDimensions:0.42'' H x 9'' L x 6'' WNumber of Pages:198Language:English

Price: 19.26 USD

Location: USA

End Time: 2025-01-04T13:37:36.000Z

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