Description: Harry Potter fans contribute their immaterial and affective labor in multiple arenas: as peer-to-peer marketers via fan sites and social media; as participants in amateur fan festivals; or as activists for social change. Fans' participation in the Harry Potter universe has contributed to its success. This Element examines how fans' labor might continue to support the franchise for future readers. Starting with the context and theoretical frameworks that support a multidimensional analysis of the Harry Potter fan experience, this Element examines tensions between fans and Warner Bros., as fan participation tests the limits of corporate control.
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EAN: 9781108469883
UPC: 9781108469883
ISBN: 9781108469883
MPN: N/A
Item Length: 17.8 cm
Book Title: The Forever Fandom of Harry Potter: Balancing Fan Agency and Corporate Control
Item Height: 178mm
Item Width: 130mm
Author: Marianne Martens
Format: Paperback
Language: English
Topic: Literature, Books
Publisher: Cambridge University Press
Publication Year: 2019
Genre: Fantasy
Item Weight: 190g
Number of Pages: 75 Pages
