Description: Competition is tougher than ever these days and competing on price or product just doesn't work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings which are unique to a company. Named a Top Business Book of 2021 by Forbes, The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers. In The Experience Maker, Dan Gingiss teaches that creating a remarkable experience for customers will ensure they become a company's best marketers and salespeople. By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, Responsive), managers and executives learn to create remarkable experiences that their customers will want to talk about with friends, family, and social media followers.
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Location: Hillsdale, NSW
End Time: 2025-01-07T22:38:45.000Z
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EAN: 9781631954580
UPC: 9781631954580
ISBN: 9781631954580
MPN: N/A
Book Title: The Experience Maker: How to Create Remarkable Exp
Item Length: 22.9 cm
Item Weight: 0.32 kg
Publisher: Morgan James Publishing LLC
Publication Year: 2021
Subject: Economics
Item Height: 228 mm
Number of Pages: 212 Pages
Language: English
Publication Name: The Experience Maker: How to Create Remarkable Experiences That Your Customers Can't Wait to Share
Type: Textbook
Author: Dan Gingiss
Item Width: 152 mm
Format: Paperback