The Dip: The extraordinary benefits of knowing when to quit (and when to stick)

Description: The Dip by Seth Godin Know when to leave your job or relationship and when to stick at it. For fans of The Tipping Point and The Long Tail. FORMAT Paperback CONDITION Brand New Publisher Description Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it.According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons.Youll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success. Notes From the author of Purple Cow comes this book that helps identify when to quit and when to stick. Winners quit fast, often and without guilt until they commit to beating the right dip for the right reasons. Author Biography Seth Godin is the best-selling author of Purple Cow, Permission Marketing and Small Is the New Big, among other books, and is one of the most popular business bloggers in the world, at He holds an MBA from Stanford University, and has been called the Ultimate Entrepreneur for the Information Age by Business Week magazine. Review A short read that should be on every entrepreneurs book list * Entrepreneur *Absolutely delightful, combining his wise aphorisms and anecdotes with Hugh MacLeods darkly brilliant business-card cartoons -- Chris Anderson, author of The Long Tail Long Description Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it.According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons.Youll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success. Promotional "Headline" Know when to leave your job or relationship and when to stick at it. For fans of The Tipping Point and The Long Tail . Description for Sales People Seth Godin is a major star in the US, and poised for similar success in the UK Details ISBN0749928301 Author Seth Godin Pages 96 Year 2007 ISBN-10 0749928301 ISBN-13 9780749928308 Format Paperback Publication Date 2007-07-26 Imprint Piatkus Books Place of Publication London Country of Publication United Kingdom DEWEY 158 Media Book Publisher Little, Brown Book Group Subtitle The extraordinary benefits of knowing when to quit (and when to stick) Short Title The Dip UK Release Date 2007-07-26 Audience General AU Release Date 2007-09-30 NZ Release Date 2007-09-30 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:136429393;

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