The Battle To Do Good: Inside McDonald's Sustainability Journey by Bob Langert (

Description: FREE SHIPPING UK WIDE The Battle To Do Good by Bob Langert In The Battle to Do Good, former McDonalds Executive Bob Langert takes readers on a behind-the-scenes tour of the restaurant giants decades-long battle to do good, tackling tricky societal issues all while feeding 70 million people a day while attending to the bottom line. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description In The Battle to Do Good, former McDonalds executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brands battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonalds landed smack in the middle of one contentious issue after another, often locking horns with powerful NGOs such as Greenpeace, People for the Ethical Treatment of Animals, and Corporate Accountability. This sudden shift from being the beloved Golden Arches since opening its doors in 1955, to the demon of many societal ills, caught McDonalds off guard. Langert chronicles the highs and lows that McDonalds experienced in turbulent times and how its sustainability journey evolved from playing defense to strategically solving issues with unlikely partners, including a whirling dervish, autistic animal scientist, and avid environmentalists from the World Wildlife Fund and Conservation International.Packed with first-hand anecdotes, interviews with key McDonalds executives and NGO leaders, and scores of lessons learned, The Battle to Do Good is a sustainability page turner that provides unique insights and guidance on how to successfully navigate and manage todays societal issues to make the business stronger, more relevant, and more profitable. Author Biography Bob Langert led McDonalds Corporate Social Responsibility & Sustainability efforts for more than twenty-five years before retiring in 2015. Currently he is a columnist and editor-at-large for the GreenBiz Group and Senior Sustainability Advisor for The Context Network, the premier global and agribusiness consulting firm in advancing agriculture. He has been engaged in social responsibility issues at a global level since the late 1980s, leading environmental affairs, animal welfare, and Ronald McDonald Childrens Charities grants. He was appointed McDonalds first vice president to lead sustainability in 2006 with contributions spanning sustainable fish, coffee, palm oil, beef, packaging, extensive animal welfare progress, and nutrition strategy. In 2007, Langert was named as one of the 100 Most Influential in Business Ethics by Ethisphere. Table of Contents Introduction. From Defense to Offense Chapter 1. The Battle Against Waste Chapter 2. The Battle for Farm Animals Chapter 3. The Battle of Extremism: McCruelty Chapter 4. The Battle to Be Proactive Chapter 5. The Battle of the Waistline and Brand Health Chapter 6. The Battle for a Sustainable Supply Chain Chapter 7. The Battle for Values Chapter 8. The Battle Goes to the Board Room Chapter 9. The Battle for the Amazon Rainforest Chapter 10. The Battle to Make a Pigs Life Better Chapter 11. The Battle for Better Beef Chapter 12. The Battle to Lead Both Business and Society Review "The Battle to Do Good: Inside McDonalds Sustainability Journey is a must-read even for those who are cynical about the business of corporate social responsibility." -- The Economist"If youre interested in the changing consumer marketplace and how societal demands will directly impact how you run cattle at home on the ranch, this book is definitely a page turner worth reading. Its insightful, honest and really gives a glimpse at the changing dynamics of retailers, supplier and consumer relationships." -- BEEF Magazine"Bob is a terrific storyteller - and man, does he have stories: battling with Greenpeace and People for the Ethical Treatment of Animals; collaborating with Environmental Defense Fund and World Wildlife Fund; engaging Dr. Temple Grandin, the animal welfare guru; enlisting big suppliers like Smithfield and Cargill; convening the beef industry to define sustainable beef; and getting buy-in from an ever-changing cast of McDonalds executives... His remarkable story is not just a great read about an enviable career, but a heros journey through the history of sustainable business and what it takes to be a leader, sometimes against the greatest of odds." -- Joel Makower"A sustainability page-turner is not a description one often finds associated with books in the usually heavy-going world of corporate responsibility. In the case of The Battle to do Good: inside McDonalds sustainability journey, just published in hardback by Emerald Publishing, the marketing claim rings true." -- Corporate CitizenshipLangert, who led McDonalds corporate social responsibility and sustainability efforts for 25 years, describes the companys experiences with sustainability issues and various battles with activists related to these issues, including climate change, animal rights, obesity, sourcing practices, deforestation, waste, a sustainable supply chain, values, Happy Meal toys, pesticides, the Amazon rainforest, sustainable beef, and making a difference, to provide insight into what to do and not to do in times of crisis and when dealing with activists and advocates. -- Annotation ©2019 * (protoview.com) * Review Quote " The Battle to Do Good: Inside McDonalds Sustainability Journey is a must-read even for those who are cynical about the business of corporate social responsibility." Details ISBN1787568164 Author Bob Langert Publisher Emerald Publishing Limited Year 2019 ISBN-10 1787568164 ISBN-13 9781787568167 Format Hardcover Publication Date 2019-01-19 Imprint Emerald Publishing Limited Place of Publication Bingley Country of Publication United Kingdom DEWEY 658.408 Pages 280 Short Title The Battle to Do Good Language English UK Release Date 2019-01-19 AU Release Date 2019-01-19 NZ Release Date 2019-01-19 Subtitle Inside McDonalds Sustainability Journey Alternative 9781787568150 Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. SECURE PAYMENT Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:161770523;

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End Time: 2025-01-08T00:02:20.000Z

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