The American Home – December 1947

Description: This is the December 1947 issue of The American Home. The magazine is a “time capsule,” allowing the reader to learn about home design and interior design in post-World War II America. After the Great Depression and World War II the middle class was enjoying its increased purchasing power – buying many items for the first time (homes, furniture, electric appliances, etc.). In addition, there are many vintage black & white and color advertisements for a wide variety of products or companies. The magazine contains 112 pages and measures approximately 9.75 x 12.75 inches. There are numerous articles, monthly departments, black & white photos and illustrations and vintage black & white and color advertisements. The American Home was a monthly magazine published from 1928 to 1977. Its subjects included domestic architecture, interior design, landscape design, and gardening. The American Home was a continuation of the magazine Garden & Home Builder. It was published by Nelson Doubleday of Doubleday, Doran & Company. The American Home lost money its first four years, and occasionally entire issues would be omitted. William Herbert Eaton, its circulation manager, became publisher in 1932, and subsequently bought the magazine in 1935, forming American Home Publishing Company, which continued to publish it in New York City until he sold the magazine in 1958 to Curtis Publishing Company, its single-copy distributor. Under Eaton, the magazine was refocused toward the upper middle class reader, leaving the higher end of the home market to fellow Doubleday magazine Country Life, which Eaton also bought. By 1953, The American Home had a paid circulation of over 3 million copies, reaching a peak circulation of 3.7 million in 1962. As part of its desire to move out of mass circulation publications, Curtis sold the magazine in 1968 to Downe Communications. John Mack Carter purchased the magazine in 1973, and it was acquired in late 1975 by the Charter Company. After several years of losses, and in an era that saw the closure of the mass circulation magazines Life, Look and The Saturday Evening Post, the last issue of American Home, with a cover date of February 1978, was published in late 1977. It was then merged with the Charter magazine Redbook.

Price: 14.95 USD

Location: Hixson, Tennessee

End Time: 2024-12-18T22:00:01.000Z

Shipping Cost: 4.15 USD