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Testing 1 - 2 - 3 : Experimental Design With Applications in Marketing and Se...

Description: Testing 1 - 2 - 3 : Experimental Design With Applications in Marketing and Service Operations, Hardcover by Ledolter, Johannes; Swersey, Arthur J., ISBN 0804756120, ISBN-13 9780804756129, Brand New, Free shipping in the US This advanced textbook for students and practitioners covers the design of statistical experiments aimed at finding solutions to business problems. The emphasis is on applications to marketing and service operations. Concepts are illustrated with 13 cases based on the real-world implementation of experimental design methods. The authors developed the material while teaching courses at the U. of Iowa, the Vienna U. of Economics and Business Administration, and Yale School of Management. It is assumed that readers have already taken a basic course in statistics. Annotation ©2007 Book News, Inc., Portland, OR ()

Price: 74.05 USD

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End Time: 2025-01-14T07:34:27.000Z

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Testing 1 - 2 - 3 : Experimental Design With Applications in Marketing and Se...

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Book Title: Testing 1 - 2 - 3 : Experimental Design With Applications in Mark

Number of Pages: 312 Pages

Language: English

Publication Name: Testing 1-2-3 : Experimental Design with Applications in Marketing and Service Operations

Publisher: Stanford University Press

Publication Year: 2007

Item Height: 0.9 in

Subject: Industries / Service, Decision-Making & Problem Solving, Research & Methodology, Marketing / Research

Item Weight: 25.5 Oz

Type: Textbook

Subject Area: Science, Business & Economics

Author: Johannes Ledolter, Arthur J. Swersey

Item Length: 10.4 in

Item Width: 7.3 in

Format: Hardcover

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