Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Televised Presidential Debates: Advocacy In Contemporary AmericaISBN13:9780275936211ISBN10:027593621XAuthor:Hellweg, Susan A. (Author), Pfau, Michael William (Author), Brydon, Steven R. (Author)Description:Televised Debates Between The Nominees Of The Two Major Parties Have Become Standard Fare In Contemporary Presidential Election Campaigns The Authors Of This Important Volume Maintain That Television Has Altered The Very Nature Of Presidential Debates Profoundly, That The Demands Of Television Have Dictated The Structure And Formats Of Contemporary Debates, And That The Visual Content Of Presidential Debates Plays An Important Role In The Way That Candidates Exercise Influence In Televised Debates This Important Work Employs A Television Perspective In Examining The Sponsorship, Formats, Nature, And Impacts Of Presidential Debates, Stressing The 1960, 1976, 1980, 1984, And 1988 Debates The Authors Assert That In Order To Understand Contemporary Political Debates, One Must Understand How Television Communicates And Exercises Influence In This Context Hellweg, Pfau, And Brydon Integrate Contemporary Theory And Research About The Television Medium And Influence With Extensive Research On Presidential Debates Specific Topics Include How Presidential Debates Have Evolved As A Function Of The Participation Of The Broadcast Industry, How Debates Are Structured To Fit The Demands Of The Television Medium, How Candidates' Verbal Messages Must Be Tailored To The Medium, How Candidates' Visual Messages Are Defined Through The Medium, And The Persuasive Effects Of Mediated Debates Televised Presidential Debates Will Be Particularly Useful To Scholars And Students Of Political Communication, Campaigns And Elections, And Mass Media Binding:Hardcover, HardcoverPublisher:PraegerPublication Date:1991-01-13Weight:1.02 lbsDimensions:0.5'' H x 9.21'' L x 6.14'' WNumber of Pages:192Language:English
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Location: USA
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Book Title: Televised Presidential Debates: Advocacy In Contemporary Ame...
Item Length: 9.2in
Item Height: 0.5in
Item Width: 6.1in
Author: Susan A. Hellweg, Michael Pfau, Steven Brydon
Publication Name: Televised Presidential Debates : Advocacy in Contemporary America
Format: Hardcover
Language: English
Publisher: Bloomsbury Publishing USA
Series: Praeger Series in Political Communication Ser.
Publication Year: 1991
Type: Textbook
Item Weight: 16.4 Oz
Number of Pages: 192 Pages
