Description: Successful International New Product Launches in the Consumer Goods Industry, Paperback by Reichl, Claudia, ISBN 3643903839, ISBN-13 9783643903839, Like New Used, Free shipping in the US Successful international new product launches offer companies a great opportunity for sustained growth and long-term survival, but these launches also present firms with a multitude of barriers. Additionally, a high rate of new products being launched internationally end up failing, oftentimes resulting in serious consequences. What are the underlying causes? And, what are the keys necessary to best achieve success? Based on a comprehensive overview of the barriers to international new product launches, this thesis offers appropriate detailed measures to effectively and efficiently overcome these barriers. Th shows that the targeted interaction with relevant stakeholders plays a particularly decisive role. Thesis. (Series: Unternehmensforschung - Vol. 4)
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Book Title: Successful International New Product Launches in the Consumer Goo
Number of Pages: 306 Pages
Publication Name: Successful International New Product Launches in the Consumer Goods Industry
Language: English
Publisher: LIT Verlag
Publication Year: 2014
Subject: Exports & Imports, General, International / Marketing
Item Height: 0.7 in
Type: Textbook
Item Weight: 15.7 Oz
Item Length: 8.2 in
Subject Area: Business & Economics
Author: Claudia Reichl
Item Width: 6 in
Series: Unternehmensforschung Ser.
Format: Trade Paperback
