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Subscribed Why the Subscription Model Will Be Your Company's Format: Hardback

Description: A USA Today bestseller! Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning.

Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat.

Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services.

But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy -- or risk being left behind.

Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies:

  *  Adobe transitions from selling enterprise software licenses to offering cloud-based solutions for a flat monthly fee, and quadruples its valuation.

  *  Fender evolves from selling guitars one at a time to creating lifelong musicians by teaching beginners to play, and keeping them inspired for life.

  *  Caterpillar uses subscriptions to help solve problems -- it's not about how many tractors you can rent, but how much dirt you need to move.

In Subscribed, you'll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.

Price: 21.65 USD

Location: 07001

End Time: 2024-10-31T09:27:33.000Z

Shipping Cost: 0 USD

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Subscribed Why the Subscription Model Will Be Your Company

Item Specifics

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

Return policy details:

Narrative Type: book

Type: book

Intended Audience: General/trade

Book Title: Subscribed : Why the Subscription Model Will Be Your Company's Future-And What to Do about It

Number of Pages: 256 Pages

Language: English

Publisher: Penguin Publishing Group

Item Height: 1 in

Topic: Project Management, Management, Strategic Planning, Marketing / Direct

Publication Year: 2018

Illustrator: Yes

Genre: Technology & Engineering, Business & Economics

Item Weight: 14.8 Oz

Item Length: 9.3 in

Author: Tien Tzuo, Gabe Weisert

Item Width: 6.2 in

Format: Hardcover

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