Description: Strategic Value Proposition Innovation Management in Software Startups for Sustained Competitive Advantage: A Strategic Tool for Competitive Advantage by Gupta, Varun, ISBN 3031183215, ISBN-13 9783031183218, Like New Used, Free shipping in the US This book aims to increase the success rates of startups by focusing on value proposition innovation, which is propelled by the involvement of potential consumers as well as other resources such as freelancers and strategic relationships with academia. The author shows how startups who are resource constrained can invest efforts exploring the potential market of their products. The author also explores how global markets can be beneficial for a startup’s success, while showing the workarounds in hard-to-access markets. Th investigates gaining knowledge shared by freelancers, customers, and academia, whose involvement can be crucial in supporting value proposition innovation activities such as ideas generation, implementation, and commercialization. Combined, the author leads readers to discover their ability to foster value proposition innovations that result into long term competitive advantage in a highly fluctuating business environment.
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Book Title: Strategic Value Proposition Innovation Management in Software Startups for Sustained Competitive Advantage : A Strategic Tool for Competitive Advantage
Number of Pages: Xv, 107 Pages
Language: English
Publisher: Springer International Publishing A&G
Publication Year: 2022
Topic: Management Information Systems, Economics / General, Telecommunications, Information Technology
Illustrator: Yes
Genre: Computers, Technology & Engineering, Business & Economics
Item Weight: 14 Oz
Author: Varun Gupta
Item Length: 9.4 in
Book Series: Synthesis Lectures on Technology Management and Entrepreneurship Ser.
Item Width: 6.6 in
Format: Hardcover
