Description: Strategic Retail Management and Brand Management : Trends, Tactics, and Examples, Paperback by Berger-Grabner, Doris, ISBN 3110543834, ISBN-13 9783110543834, Like New Used, Free shipping in the US This textbook describes aspects of strategic retail management and retail brand management within the current context, trends, disruption, and changes. It covers retailing in general, the strategic planning process, retail branding and positioning, and sustainable retailing, including ethical performance; the retail marketing mix; e-commerce, e-tailing, and ization; and brand management, including strategic brand management, brand sponsorship, brand development, brand communication, and branding. Annotation ©2022 Ringgold, Inc., Portland, OR ()
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Book Title: Strategic Retail Management and Brand Management : Trends, Tactic
Number of Pages: 456 Pages
Language: English
Publication Name: Strategic Retail Management and Brand Management : Trends, Tactics, and Examples
Publisher: DE Gruyter Gmbh, Walter
Subject: Sales & Selling / Management, Marketing / General, Commerce, Management
Publication Year: 2021
Item Weight: 27.2 Oz
Type: Textbook
Subject Area: Business & Economics
Item Length: 9.4 in
Author: Doris Berger-Grabner
Item Width: 6.7 in
Series: De Gruyter Studium Ser.
Format: Trade Paperback
