Description: Strategic Public Relations Writing : Proven Tactics and Techniques, Hardcover by Eggensperger, Jim; Salvatore, Jeanne, ISBN 1032157313, ISBN-13 9781032157313, Like New Used, Free shipping in the US Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. Th focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or academic. It highlights the essential types of writing necessary for effective public relations in multiple media channels, demonstrated by contemporary cases direct from practitioners working today. Overviews of the various tactical formats that must be mastered for powerful, strategic public relations—ranging from social media posts and website updates to podcasts, speeches and infographics—prepare students to be effective and up-to-date professionals. Full of examples and exercises, th’s strength is in its practical utility for career preparation and success. This text is suited to public relations writing courses at the undergraduate and postgraduate level, particularly those with a focus on strategy or that combine strategy and writing into one course. Online resources include chapter outlines; a testbank; sample homework, paper and portfolio-building assignments; and lecture slides. They can be accessed at 9781032163871.
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Publisher: Routledge
Topic: Economics / General
Publication Year: 2022
Book Title: Strategic Public Relations Writing
Number of Pages: 216 Pages
Language: English
Illustrator: Yes
Genre: Business & Economics
Author: Jim Eggensperger, Jeanne Salvatore
Format: Hardcover
