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Strategic Marketing Management Cases (The Irwin/Mcgraw-Hill Series in Marketing)

Description: Strategic Marketing Management Cases (The Irwin/Mcgraw-Hill Series in Marketing) by David W. Cravens; Charles W. Lamb Jr.; Victoria Lynn Crittenden Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less

Price: 16.83 USD

Location: Aurora, Illinois

End Time: 2024-10-29T23:15:32.000Z

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Strategic Marketing Management Cases (The Irwin/Mcgraw-Hill Series in Marketing)

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Binding: Paperback

Weight: 2 lbs

Product Group: Book

IsTextBook: No

Edition: 7

Book Title: Strategic Marketing Management Cases

Number of Pages: Xvi, 685 Pages

Language: English

Publisher: McGraw-Hill Companies, T.H.E.

Publication Year: 2001

Topic: Marketing / General

Illustrator: Yes

Genre: Business & Economics

Author: Victoria L. Crittenden, Charles W. Lamb, David W. Cravens

Book Series: Irwin Advantage Series for Computer Education

Format: Hardcover

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