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Book Title: Strategic Marketing Management Cases Charles W., Jr., Cravens, Da
Number of Pages: 928 Pages
Publication Name: Strategic Marketing Management Cases
Language: English
Publisher: McGraw-Hill Higher Education
Publication Year: 1992
Subject: Marketing / General
Type: Textbook
Item Weight: 60.9 Oz
Author: David W. Cravens, Charles W. Lamb Jr.
Subject Area: Business & Economics
Series: The Irwin Series in Marketing
Format: Hardcover
