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Strategic Marketing: In The Customer Driven Organization

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Strategic Marketing: In The Customer Driven OrganizationISBN13:9780470849859ISBN10:0470849851Author:Bradley, Frank (Author)Description:Das Marketing Ist Eine Der Wichtigsten, Wenn Nicht Gar Die Wichtigste Aufgabe Jedes Erfolgreichen Unternehmens Das Analysieren Der Kundenbasis Und Das Stete Bem?Hen, Die Kundenerwartungen Effektiver Zu Erf?Llen Und Zu ?Bertreffen Als Die Konkurrenz, Sind Der Schl?Ssel Zu Langfristigem Strategischem Erfolg Nur Wenige Lehrb?Cher Konzentrieren Sich Direkt Auf Den Kunden Die Meisten Folgen Entweder Dem Traditionellen Marketing Mix-Ansatz, Der Auf Den 4 Ps Beruht, Und Gehen Kaum Auf Das Marketing In Einem Weiter Gefassten Kontext Ein Fazit: Diese Lehrb?Cher Sind In Der Regel Viel Zu Umfangreich Und Nicht Ganz Zeitgem? Strategic Marketing Ist Anders: Das Buch Ist Kundenorientiert Und Konzentriert Sich Im Wesentlichen Auf Die Drei Gr?Nde, Warum Ein Unternehmen Exisistiert: Um Den Kunden Wert Bereitzustellen, Zu Kommunizieren Und Zu Vermitteln Pr?Gnant, Anschaulich Und Praxisnah! Binding:Paperback, PaperbackPublisher:WileyPublication Date:2003-06-02Weight:1.32 lbsDimensions:0.7'' H x 9.4'' L x 7'' WNumber of Pages:312Language:English

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Location: USA

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Strategic Marketing: In The Customer Driven Organization

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Author: Bradley, Frank (Author)

Book Title: Strategic Marketing: In The Customer Driven Organization

Language: English

Format: Paperback

Publisher: Wiley

Publication Year: 2003

Item Weight: 1.32 lbs

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