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Strategic Innovative Marketing: 4th IC-Sim, Mykonos, Greece 2015

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Strategic Innovative Marketing: 4Th Ic-Sim, Mykonos, Greece 2015ISBN13:9783319816197ISBN10:3319816195Author:Kavoura, Androniki (Editor), Sakas, Damianos P. (Editor), Tomaras, Petros (Editor)Description:This Book Presents The Latest On The Theoretical Approach Of The Contemporary Issues Evolved In Strategic Marketing And The Integration Of Theory And Practice It Seeks To Make Advancements In The Discipline By Promoting Strategic Research And Innovative Activities In Marketing The Book Highlights The Use Of Data Analytics, Intelligence And Knowledge-Based Systems In This Area In The Era Of Knowledge-Based Economy, Marketing Has A Lot To Gain From Collecting And Analyzing Data Associated With Customers, Business Processes, Market Economics Or Even Data Related To Social Activities The Contributed Chapters Are Concerned With Using Modern Qualitative And Quantitative Techniques Based On Information Technology Used To Manage And Analyze Business Data, To Discover Hidden Knowledge And To Introduce Intelligence Into Marketing Processes This Allows For A Focus On Innovative Applications In All Aspects Of Marketing, Of Computerized Technologies Related To Data Analytics, Predictive Analytics And Modeling, Business Intelligence And Knowledge Engineering, In Order To Demonstrate New Ways Of Uncovering Hidden Knowledge And Supporting Marketing Decisions With Evidence-Based Intelligent Tools Among The Topics Covered Include Innovative Tourism Marketing Strategies, Marketing Communications In Small And Medium-Sized Enterprises (Smes), The Use Of Business Modeling, As Well As Reflecting On The Marketing Trends And Outlook For All Transportation Industry Segments The Papers In This Proceedings Has Been Written By Scientists, Researchers, Practitioners And Students That Demonstrate A Special Orientation In Strategic Marketing, All Of Whom Aspire To Be Ahead Of The Curve Based On The Pillars Of Innovation This Proceedings Volume Compiles Their Contributions To The Field, Highlighting The Exchange Of Insights On Strategic Issues In The Science Of Innovation Marketing Binding:Paperback, PaperbackPublisher:SPRINGER NATUREPublication Date:2018-06-14Weight:2.43 lbsDimensions:1.6'' H x 9.21'' L x 6.14'' WNumber of Pages:764Language:English

Price: 207.91 USD

Location: USA

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Strategic Innovative Marketing: 4th IC-Sim, Mykonos, Greece 2015

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Book Title: Strategic Innovative Marketing : 4th IC-Sim, Mykonos, Greece 2015

Item Length: 9.3in

Item Width: 6.1in

Author: Damianos P. Sakas

Format: Trade Paperback

Language: English

Topic: Marketing / General, Information Management, Information Technology

Publisher: Springer International Publishing A&G

Publication Year: 2018

Genre: Computers, Business & Economics

Item Weight: 42.7 Oz

Number of Pages: Xxxvi, 764 Pages

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