Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Strategic Alliances & Marketing Partnerships: Gaining Competitive Advantage Through Collaboration And PartneringISBN13:9780749454845ISBN10:0749454849Author:Humphries, Andrew (Author), Gibbs, Richard (Author)Description:Strategic Alliances And Marketing Partnerships Will Help Readers Understand How Partnerships Function And How They Can Manage Them More Effectively And Efficiently Dealing With Key Topics Such As Supply Chain Management, Marketing Channels And Relationship Management, It Identifies The Key Factors That Determine Partnering Excellence Whatever The Nature Of The Relationship - Whether Outsourcing, Strategic Alliances Or Co-Manufacturing - There Are Eight Distinctive Relationship Types Identified By The Authors To Help Managers Optimize Their Business-To-Business Partnerships With Case Studies From Prominent, Global Organizations Such As Wal-Mart, Toyota, General Motors And Dell, Strategic Alliances And Marketing Partnerships Will Help Readers Understand The Problems That Affect Partnering And How To Make Decisions To Improve Both The Relationship And Productivity Dealing With Key Topics Such As Supply Chain Management, Marketing Channels, And Relationship Management, Strategic Alliances And Marketing Partnerships Identifies The Key Factors That Determine Partnering Excellence And How To Make Decisions To Improve Both The Relationship And Productivity Binding:Hardcover, HardcoverPublisher:Kogan PagePublication Date:2009-03-28Weight:1.15 lbsDimensions:0.9'' H x 9.3'' L x 6.4'' WNumber of Pages:235Language:English
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Location: USA
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Book Title: Strategic Alliances & Marketing Partnerships: Gaining Compet...
Item Length: 9.2in
Item Height: 0.7in
Item Width: 6.1in
Author: Andrew Humphries, Richard Gibbs
Publication Name: Strategic Alliances and Marketing Partnerships : Gaining Competitive Advantage Through Collaboration and Partnering
Format: Hardcover
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2009
Type: Textbook
Item Weight: 20.1 Oz
Number of Pages: 256 Pages
