Description: Sport Public Relations and Communication, Paperback by Hopwood, Maria; Kitchin, Paul; Skinner, James, ISBN 1856176150, ISBN-13 9781856176156, Brand New, Free shipping in the US An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include:discussion customized to apply directly to sports management, thoroughly exploring the nuances of the fieldcase studies used throughout th to illustrate the practical application of theorydiscussion questions to help formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practiceexamples used to draw from the authors’ extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.
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Book Title: Sport Public Relations and Communication
Number of Pages: 282 Pages
Language: English
Publication Name: Sport Public Relations and Communication
Publisher: Routledge
Subject: Marketing / General, General, Management
Publication Year: 2010
Item Height: 0.6 in
Type: Textbook
Item Weight: 19.2 Oz
Subject Area: Sports & Recreation, Business & Economics
Author: James Skinner, Maria Hopwood, Paul Kitchin
Item Length: 9.7 in
Item Width: 7.5 in
Format: Trade Paperback
