Description: Soundbait : Creative Weapons of Mass Distraction, Paperback by Williams, D. J., ISBN 1599321084, ISBN-13 9781599321080, Like New Used, Free shipping in the US soundBAIT is a formula for radiomarketing success that has been developed for radio station account executives who want to attract new advertisers, for radio advertisers who want their hard earned marketing dollars to produce dramatically better results and for radio listeners who demand that you at least entertain them while you interrupt the flow of music or talk on their favorite station. soundBAIT examines what radio stations should be looking for in an advertiser, what an advertiser should be looking for in a radio station and most importantly, what listeners expect advertisers to use as “bait” in their messages before they will “bite” at the products and services advertisers offer them.
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Book Title: Soundbait : Creative Weapons of Mass Distraction
Number of Pages: 100 Pages
Language: English
Publisher: Advantage Media Group
Topic: Radio / History & Criticism, Advertising & Promotion, Radio / General
Publication Year: 2009
Item Height: 0.2 in
Genre: Performing Arts, Business & Economics
Item Weight: 5.6 Oz
Author: D. J. Williams
Item Length: 9 in
Item Width: 6 in
Format: Trade Paperback
