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Book Title: Social Marketing: Influencing Behaviors for Good
Publication Date: 2011-12-06
Edition Number: 4
Number of Pages: 520 Pages
Language: English
Publication Name: Social Marketing : Influencing Behaviors for Good
Publisher: SAGE Publications, Incorporated
Subject: Marketing / General, General, Movements / Behaviorism, Teaching Methods & Materials / General
Item Height: 0.8 in
Publication Year: 2011
Item Weight: 26.1 Oz
Type: Textbook
Item Length: 9.1 in
Author: Philip Kotler, Nancy R. Lee
Subject Area: Education, Psychology, Business & Economics
Item Width: 7.4 in
Format: Trade Paperback
