Description: Services Marketing: People, Technology, Strategy (Ninth Edition) by Jochen Wirtz, Christopher Lovelock Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view. FORMAT Hardcover LANGUAGE English CONDITION Brand New Long Description Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence and robotics, and new business models including peer-to-peer sharing platforms.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing. Details ISBN194465979X Author Christopher Lovelock Language English Year 2021 ISBN-10 194465979X ISBN-13 9781944659790 Format Hardcover Publisher World Scientific Publishing Co Inc (USA) Imprint World Scientific Publishing Co Inc Place of Publication River Edge Country of Publication United States Pages 684 Publication Date 2021-10-28 AU Release Date 2021-10-28 NZ Release Date 2021-10-28 US Release Date 2021-10-28 UK Release Date 2021-10-28 DEWEY 658.8 Audience Tertiary & Higher Education We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:150272851;
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ISBN-13: 9781944659790
Book Title: Services Marketing: People, Technology, Strategy (Ninth Edition)
Publisher: World Scientific Publishing Co Inc (USA)
Publication Year: 2021
Subject: Marketing
Number of Pages: 684 Pages
Language: English
Publication Name: Services Marketing: People, Technology, Strategy (Ninth Edition)
Type: Textbook
Author: Jochen Wirtz, Christopher Lovelock
Format: Hardcover
