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Services Marketing: Integrating Customer Focus Across the Firm

Description: Services Marketing: Integrating Customer Focus Across the Firm by Zeithaml, Valarie a.; Bitner, Mary Jo; Gremler, Dwayne D. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less

Price: 12.41 USD

Location: Aurora, Illinois

End Time: 2025-01-15T02:31:11.000Z

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Services Marketing: Integrating Customer Focus Across the Firm

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Binding: Hardcover

Book Title: Services Marketing

Weight: 2 lbs

Product Group: Book

IsTextBook: No

Number of Pages: 544 Pages

Language: English

Publication Name: Services Marketing: Integrating Customer Focus Across the Firm

Publisher: Mcgraw-Hill Education

Subject: Industries / Service, Marketing / General, Customer Relations

Item Height: 1 in

Publication Year: 2017

Item Weight: 41.9 Oz

Type: Textbook

Author: Mary Jo Bitner, Valarie A. Zeithaml, Dwayne D. Gremler

Item Length: 10.3 in

Subject Area: Business & Economics

Item Width: 8.2 in

Format: Hardcover

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