Description: This textbook is a valuable resource for students and professionals interested in the field of services marketing. It covers a range of topics, including concepts, strategies, and cases, and is authored by K. Douglas Hoffman and John E. G. Bateson. The book is published by Cengage South-Western and is part of the Mindtap Course List Ser. series. With a length of 10.2 inches, a height of 0.9 inches, and a width of 8.2 inches, this hardcover book weighs 37.7 ounces and has 480 pages. It is written in English and was published in 2016. The book is ideal for those interested in business and economics, marketing, and service industries.
Price: 50 USD
Location: Riverton, New Jersey
End Time: 2024-10-07T03:43:10.000Z
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Book Title: Services Marketing: Concepts, Strategies, & Cases
Number of Pages: 480 Pages
Language: English
Publication Name: Services Marketing : concepts, Strategies, and Cases
Publisher: Cengage South-Western
Publication Year: 2016
Subject: Marketing / General, Industries / Service, General
Item Height: 0.9 in
Features: Revised
Item Weight: 37.7 Oz
Type: Textbook
Subject Area: Business & Economics
Author: K. Douglas Hoffman, John E. G. Bateson
Item Length: 10.2 in
Series: Mindtap Course List Ser.
Item Width: 8.2 in
Format: Hardcover
