Description: Mindtap Course List Ser.: Services Marketing : Concepts, Strategies, and... Condition of textbook is Authentic, Good with minimal wear to covers. Clean Pages, no marks or writing Ships Secure USPS Ground for Free 1 day Shipping Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with the latest advances.
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Location: West Chester, Pennsylvania
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All returns accepted: ReturnsNotAccepted
Number of Pages: 480 Pages
Publication Name: Services Marketing : concepts, Strategies, and Cases
Language: English
Publisher: Cengage South-Western
Subject: Marketing / General, Industries / Service, General
Publication Year: 2016
Item Height: 0.9 in
Features: Revised
Item Weight: 37.7 Oz
Type: Textbook
Subject Area: Business & Economics
Item Length: 10.2 in
Author: K. Douglas Hoffman, John E. G. Bateson
Item Width: 8.2 in
Series: Mindtap Course List Ser.
Format: Hardcover
