Description: About this Item The item is a book Paperback The Author Name is Scott Thomson The Title is A Marketer's Guide to Digital Advertising : Transparency, Metrics, and Money Condition New Other Comments Pages Count - 216. Binding type - Perfect. Content Language - English Category - BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / E-Commerce / Digital Marketing BUSINESS & ECONOMICS / Marketing / Direct Product Description - How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today They can learn about the metrics worth using, the importance of measurement and the technology available. With contradictory rules surrounding data privacy, measurement constraints, changes to supply chains and other complexities often too difficult to approach, the world of marketing is more complex than ever before. A Marketer's Guide to Digital Advertising helps marketers navigate the complicated world of digital advertising by diving into the metrics, money and technology fueling the marketing industry. Digital advertising consultants Shailin Dhar and Scott Thomson outline the forces shaping the current digital landscape and the common responses from advertisers trying to design their digital strategy. Walking readers through the common missteps made within digital advertising, they provide useful insight into measurement and thoughtful alternatives to practices often found lower on a company's priorities list. A Marketer's Guide to Digital Advertising offers ways to minimize waste and improve outcomes for brands and their business partners. The book illuminates the gap between in-house marketing teams, agency professionals and tech partners whilst helping readers make sense of the way money flows through the global ad industry. We Use Stock Images Because we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item. When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions. The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling. Gift IdeasThis is a great Christmas gift idea. Hours of ServiceWe have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday. Location ID 9000z iHaveit SKU ID 166425115
Price: 56.65 USD
Location: US
End Time: 2025-01-10T18:51:59.000Z
Shipping Cost: 0 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Fiction/Non-Fiction: Non-Fiction
Genre/Subject: BUSINESS ECONOMICS / Advertising Promotion
Brand: Kogan Page Ltd
Weight: 0.31
Style: NA
Title: A Marketer's Guide to Digital Advertising Transparency Met
Release Title: A Marketer's Guide to Digital Advertising Transparency Met
Record Grading: New
Sleeve Grading: New
Platform: NA
Size: NA
Film/TV Title: A Marketer's Guide to Digital Advertising Transparency Me
Colour: NA
Material: NA
Department: NA
Binding Type: Perfect
Main Stone: NA
Metal Purity: NA
Metal: NA
Connectivity: NA
Model: NA
Number of Pages: 216 Pages
Publication Name: Marketer's Guide to Digital Advertising : Transparency, Metrics, and Money
Language: English
Publisher: Kogan Page, The Limited
Item Height: 0.6 in
Publication Year: 2023
Subject: E-Commerce / Internet Marketing, Commerce, Marketing / Direct, Advertising & Promotion
Type: Textbook
Item Weight: 11.7 Oz
Author: Scott Thomson, Shailin Dhar
Subject Area: Business & Economics
Item Length: 9.2 in
Item Width: 6.1 in
Format: Trade Paperback
