Description: About this Item The item is a book Paperback The Author Name is Sachiko Scheuing The Title is How to Use Customer Data : Navigating GDPR, DPDI and a Future with Marketing AI Condition New Other Comments Pages Count - 296. Category - Business & Economics Product Description - Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers' privacy concerns with the latest innovations can be a complex challenge. When done right, data-driven marketing can build customer trust for sustainable long-term value. This is precisely where How to Use Customer Data comes in, by breaking down everything you need to know about this fast-moving field into one simple and easy to read guide. Designed specifically for marketing professionals, this guide explains the principles of data protection, explores the legal requirements of the GDPR and UK DPDI Bill/Act and provides clarity on exactly what you need to know and do to be compliant whilst also looking at how using data well can improve the customer journey through personalization. Tackling all the hot issues of the moment, this book looks at how digitally mature marketers can work in compliance, how to use clean rooms and pseudonymization to promote trust and the impact AI could have, making it a must-read for all marketing professionals. We Use Stock Images Because we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item. When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions. The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling. Gift IdeasThis is a great Christmas gift idea. Hours of ServiceWe have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday. Location ID 9000z iHaveit SKU ID 167469407
Price: 55.51 USD
Location: US
End Time: 2025-01-22T12:17:26.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Fiction/Non-Fiction: Non-Fiction
Genre/Subject: Business Economics
Brand: Kogan Page Ltd
Weight: 0.42
Style: NA
Title: How to Use Customer Data Navigating GDPR DPDI and a Future wit
Release Title: How to Use Customer Data Navigating GDPR DPDI and a Future wit
Record Grading: New
Sleeve Grading: New
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Film/TV Title: How to Use Customer Data Navigating GDPR DPDI and a Future wi
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Movie/TV Title: How to Use Customer Data Navigating GDPR DPDI and a Future wi
UPC: 9781398615151
EAN: 9781398615151
ISBN: 9781398615151
Main Stone: NA
Metal Purity: NA
Metal: NA
Connectivity: NA
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Number of Pages: 296 Pages
Publication Name: How to Use Customer Data : Navigating Gdpr, Dpdi and a Future with Marketing Ai
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2024
Subject: E-Commerce / Internet Marketing, Commerce
Item Height: 0.9 in
Item Weight: 16.4 Oz
Type: Textbook
Author: Sachiko Scheuing
Item Length: 9.2 in
Subject Area: Business & Economics
Item Width: 6.2 in
Format: Trade Paperback
